Media Management, B.S.C.
Undergraduate Program
About the Program
Be part of the fast-moving and exciting media business.
The Media Management program teaches students how to develop and apply analytical and critical skills for addressing the multi-faceted challenges of delivering and monetizing content across media platforms.
Specifically, the Media Management major provides students with a broad understanding of the business aspects of the media in such areas as programming, distribution, operations, research, and sales. Media Management students are also encouraged to take courses in the Miami Herbert School of Business. Media management students can gain professional experience through campus media (e.g., WVUM, UMTV, Distraction, The Miami Hurricane) and through national or local internship programs.
In addition, Media Management students have the opportunity to participate in the School of Communication’s Semester in Los Angeles program and hear leading industry speakers sharing their expertise at Media Management Association meetings.
Related Minors
Resources
Showcase Your Talents
The Media Management Association (MMA) offers students opportunities to network with local industry professionals at monthly meetings and run for office in early fall. The MMA Awards competition is held in late spring to recognize the outstanding work of students in the area of media management. Every semester, Orange Umbrella, the media consultancy housed in the University of Miami’s School of Communication, invites students to apply for various positions, including account managers, and work on real-life projects for clients. Students in Media Management can also join the executive boards of UMTV and WVUM, the University of Miami’s award-winning cable channel and FM radio station, respectively.
Featured Projects
A few of our media management projects, all done by our very own students and faculty.